Growing your massage therapy practice is one of the hardest things about being an independent massage therapist. Your clients likely won’t need your services forever, so it’s important to have a strategy in place to get a steady stream of new patients. Choosing the right massage therapy marketing strategy focus upfront is crucial to long-term success.
Here’s the problem for many massage therapists: Traditional marketing practices aren’t going to cut it anymore. Gone are the days of opening the Yellow Pages to search for a local business.
If your massage therapy marketing strategy isn’t primarily online, it’s time for a digital marketing overhaul for your practice. Here are some reasons why:
But here’s the good news: We’ve cracked the code on what it takes to get a consistent inflow of new patients for your practice online.
The benefits of digital marketing for your massage therapy practice are many. In this section, we’ll discuss 4 reasons why your practice should invest in digital marketing. Below are reasons why your massage therapy marketing strategy should be focused on digital channels.
Getting in front of your patients can be very challenging with traditional marketing, like radio, billboards, and tv. The problem is you waste money on the viewers and listeners who don’t want your product.
The beautiful thing about digital marketing for a private practice is that only your potential patients with intent or interest will find your practice. With SEO and Google Ads, your practice can reach potential patients who are searching for services just like yours.
With social media advertising, you can target people who look like your customers. We don’t mean that they visually look like your customers, but that they have many of the same demographics or psychographics as your ideal customer. It’s super important to know exactly who your customer is, don’t guess! Before you spend money on social media ads, you should exactly who your customers are.
One of the great benefits of Google ads or search engine optimization is that they are intent-based. Intent-based means that your ideal customers are intentionally wanting your service. For example, a potential client of yours may search for “massage therapist Miami”. If one of the keywords your strategy targets is that keyword, you can show up in front of the customer! These leads are the highest quality and will yield your practice new clients.
The main reason digital marketing is less expensive is because you’re only reaching people interested in your services. This type of marketing is called “inbound”, that is, your clients are searching for your business. “Outbound” marketing, for example, could involve you purchasing a magazine ad or billboard. Most of the people who see your ad on these traditional mediums most likely don’t have any interest in being your patient. To be blunt, you’re wasting your advertising dollars when you advertise to everyone.
One of the biggest benefits of digital marketing for a massage practice like yours is the real-time campaign metrics. With digital marketing, you can set up analytics on Google to see exactly which medium is driving the most people to your business. This is especially useful when you’re not quite sure which digital marketing channel to be on.
The above graphic is a screenshot of “leads” generated. Google Analytics is a powerful tool for tracking your efforts. It’s important to connect Google to your website, to create “goals” in Analytics, and to make sure that your goals are firing correctly. After you create these goals and leads start coming in, you’ll be able to see important demographics about your leads such as the medium and source. If you sell products, you can also assign a dollar value for each “goal” completion by tracking when someone purchases a specific product. Very powerful for your strategy and to see where your marketing efforts are paying off!
The final benefit of digital marketing for your massage therapy practice is that we have a proven process that produces results for massage therapists.
Finding a marketing strategy that works can take a lot of time and resources. Fortunately for you, we’ve already done that and have built a system to grow your practice! Some of our proven strategies include the following:
Whether we incorporate just a few or all of the above strategies, it’s possible to build a client-generating machine for your massage therapy practice.
Executing digital marketing strategies for your practice isn’t an easy thing to do. It takes vast knowledge, perfect timing, a lot of dedication, consistency, and a competitive will to beat out your rival massage therapists who are taking your potential patients.
Schedule a 90-minute session today or contact us about managing your strategy. We’ve also partnered with an internet marketing expert, Anthony Bart, owner of BartX Digital. You can schedule a consultation with him about your digital marketing strategy.
Learn the best massage marketing strategies to grow your practice.