Learn Our Best Massage Marketing Ideas and Strategies for Private Practice Growth
Whether you are a massage therapist looking to venture out to start a private practice, or an experienced massage therapist business owner, the competition for acquiring new clients is fierce. There is so much confusion out there on which marketing strategies massage therapists should use, it can be frustrating, exhausting, and depressing to continually try and fail. That’s why I’m putting together this whitepaper. As an entrepreneur coach and a massage therapist business owner myself, I know what it takes to build a thriving practice. I want your massage therapy practice to thrive.
As a massage therapist, you know that you need a constant stream of new clients to grow your practice. Here’s the problem for many massage therapist business owners: Traditional marketing tactics aren’t working anymore. Companies like Groupon devalue your practice which can lead you to feeling resentment for having to give massages on the cheap, to cheap customers. There is a better way to success!
In this whitepaper, we are going to lay out a marketing strategy you can use to get found and to get new patients to grow your practice, long-term. I will lay out a step by step strategy you can follow to success.
Why Build an Online Marketing Strategy for Your Massage Practice?
If your massage marketing strategy isn’t primarily online, it’s time for a digital marketing overhaul. Here are some reasons why:
- 97% of all consumers go online to find a local business (BrightLocal)
- 93% of all online experiences start on a search engine (SearchEngineJournal)
- 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
- 30% of consumers won’t consider a business without a website
In Our Massage Marketing Strategies Whitepaper, You’ll Learn:
1. What’s involved in a massage marketing strategy
Have you ever wondered what’s involved in a massage marketing strategy? In this section of our whitepaper, we are going to outline 10 parts that make a massage marketing strategy successful.
2. The amount of time it takes to build a massage marketing strategy
Building a success massage marketing strategy can vary based on which activities you perform. Here’s an estimate of the time it will take with a professional marketer helping you (or if you know exactly what you’re doing!)
3. The amount it costs to build out our massage marketing ideas and strategies
The cost of building out a marketing strategy for your massage practice can vary greatly depending on who you’re talking to. In this whitepaper, we outline the pricing you can expect to pay if you don’t build it out yourself.
4. The things you should do first when building out your massage marketing strategies
Marketing can be overwhelming. Where should you start? In this guide, we’ll share our expert advice on the order of activities you should be pursuing for your practice for long-term growth.
5. How to build your brand
Building a brand can sound like a fluffy process. Some massage therapists think a brand just involves the colors and the logo, but there’s so much more! In this whitepaper, we outline 6 steps to building out your brand so that your customers love you.
6. Planning your massage website strategy
Before you start building your website, you should plan for success. Planning for success means that you should research your competitors nearby to see what they are doing, how nice their sites are, and what keywords they rank for on Google. In this guide, we outline how to do keyword research to find out exactly what your customers are searching for.
7. Things you should include on your website
There is major strategy when it comes to including the right things on your website. In this guide, we highlight 9 things you should include in your massage website strategy.
8. Copywriting for your website
Copywriting is critical for your internet marketing strategy. Without copywriting, it’s not possible to rank highly on Google search results. Writing for SEO is an art form, but it is possible for you to do yourself.
9. How a CRM / email marketing system can help your massage practice
First of all, what is a CRM? CRM stands for customer relationship management tool. It’s a great sales tool for you and your team, but can always do much more. In this guide, we outline the benefits of getting a CRM and email marketing system, as well as two recommendations.
10. Our top 5 massage marketing strategies
Last but certainly not least, we highlight 5 of our top massage marketing ideas and strategies that will get you new clients. In this best massage marketing ideas whitepaper, you’ll find these 5 strategies:
- Search engine optimization
- Content creation
- Social media
- Email marketing
Download Our Massage Marketing Strategies and Start Growing Your Practice Today!
If you want to supercharge your massage therapy practice and get new clients, learn our best massage marketing strategies by downloading our whitepaper. It’s 100% FREE!